Rolaids spells Relief

After two years off shelf, Rolaids was ready for a come back. The hiatus demanded the need for a new distinct, impactful design while maintaining the brand’s strong equities. Masters in balancing the old with the new, TGG allowed Rolaids to own its heritage teal while adding a dominant silver to supply variation and still attract the male, athletic consumer base. TGG’s proprietary bottle structure and embossed Rolaids’ “R” sets the brand apart from competitors while fortifying its “new” identity. TGG developed the fast-acting, relief-aimed reputation into “Rapid Relief” copy bolded onto every package. TGG is proud to take part in reminding the consumer world that “Rolaids Spells Relief.”