Puracyn Plus

The Power of Plus

When TGG restaged the Puracyn Plus line for Innovacyn, they carefully carved out a unique position for the line. Even within the wound care category, Puracyn’s advanced technology allowed for many different opportunities to separate the line from its competitors. By staking claim to the color purple, crafting strong messaging, reasons-to-believe and efficacious graphics, TGG moved the brand onto the next level and it hasn’t looked back since.

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