Breathing New Life into NeoSynephrine

Bayer engaged The Goldstein Group to rejuvenate the NeoSynephrine brand to increase its connection with the consumer and improve its communication of the brand’s benefits and offerings. TGG evolved the brand’s on-shelf presence by increasing the fast acting and focused relief NeoSynephrine provides by incorporating a stylized telescopic sight and spotlight effect into the brand’s logotype. We also refreshed and realigned packaging elements to improve the impact of the product’s efficacy, benefits and range of offerings.

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