Tech Success on the Shelf and on the Road

TGG client DAS sought out a new strategy for their MobileSpec line of travel electronics and accessories—one that would unify and clarify all at once. Employing a new structural and graphic “good, better, best” system allows MobileSpec to maintain a cohesive and impactful shelf presence, while still allowing consumers to quickly navigate across the brand’s many offerings. The result is a stunning brand billboard that is clean in its appearance and complex in its approach.