Complete Staying Power

When TGG set out to create a new package for the Midol brand, they had no idea that they would be so successful that it would maintain this core look for the better part of a few decades. The colors that were developed, as well as the brand mark, iconography and general informational architecture are still being used today, with a few slight updates. It just goes to show that some of our best work is still represented in how little it has changed throughout the years.