Hills Bros.

In 1878, brothers Austin and Reuben Hills began selling coffee from a Bay City Market stall in San Francisco. Over the years the company grew from that small space into the nationwide brand that it is today, helped along by its innovations in controlled roasting, instant coffee, high yield extraction and vacuum packing. When Massimo Zanetti Beverage Company approached The Goldstein Group to restage one of their most beloved brands, we knew we had to start from the ground up. Or in this case, from the grounds up! So we delved back into the brand’s past and carefully crafted a new position that accentuated its rich history while moving it into the 21st century with a contemporary and modern look.

For an uncompromising case study on the redesign of Hills Bros. click HERE.

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