Americana Revisited

To modernize this heritage brand established in 1862 and without compromising its credibility, it was essential to preserve the authenticity and originality of the brand. The re-stage image concentrates on a new, more readable logotype surrounded by brighter versions of the brand’s original colors. The updated gold rules and rediscovered seal from the Chicago World’s Fair gold ribbon award, reinforce the gold standard in a highly authentic manner. Gulden’s has a look that is still traditional, yet discriminatingly revised to become the leader in brown mustard once again

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