Gentle Naturals

Designing to Mom’s Sensibilities… Gently, Naturally

How do you get busy moms to notice your brand? For Gentle Naturals, the key was designing an engaging yet trustworthy new package identity that gets noticed on-shelf and that mom is pleased to display at home. By uncovering, understanding and strategically applying consumer cues – white for purity, a caduceus for efficacy and a baby bracelet to identify the intended user – The Goldstein Group created a distinctive balance of the therapeutic and aesthetic that is welcome in any baby’s nursery.

Similar Work