Dr. Smith’s

Since beginning his pediatric practice in 1952, Dr. Forrest “Frosty” Smith was committed to providing the most effective solutions for his smallest patients. Today, you can count on Dr. Smith’s products to bring relief to patients young and old. Working with the team at Mission Pharmacal, TGG restaged this heritage brand through an approach that welcomes new customers while forever pleasing Dr. Smith’s’ loyal following of moms. By amplifying its innovative Moisture Shield technology and unique spray application, TGG has prioritized what consumers trust and have come to expect from the Dr. Smith’s brand.

For a case study on the redesign of Dr. Smith’s, click HERE.

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