Creamette 150

Tightening the Belt Through Design

New World Pasta, the leading branded dry pasta manufacturer in the U.S., tasked TGG to extend the design to their successful Creamette brand for a new, reduced calorie offering. To emphasize the lightness of Creamette’s new 150-calorie products, we used a white glow at the bottom that seamlessly fades into the Creamette-green, creating a cleaner and fresher look while remaining true to Creamette’s core equities. TGG created a new brandmark, creating a shape that reflects the “reduced calorie and locking up the “150” with Creamette, encouraging consumers to use the moniker “Creamette 150.” We are thrilled with the outcome and are pleased to participate in providing customers with more alternatives in the pasta aisle.

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