To Scratch that Itch
With a strategy based on a unified equity color of red and an efficacy claim that implied doctor-recommended positioning, TGG’s new packaging enabled Cortizone·10 to retain its #1 position – and scratch out the competition.
With a strategy based on a unified equity color of red and an efficacy claim that implied doctor-recommended positioning, TGG’s new packaging enabled Cortizone·10 to retain its #1 position – and scratch out the competition.