A Breath of Fresh Air

BRONKAID needed to communicate it’s key reason to believe; the strongest formula available in a 1 caplet dose. With a relevant and updated visual positionin, TGG developed a blue cross built into the contemporary logotype to serve as an unexpected efficacy cue. The brand architecture was recreated to house both a usage icon and the Caduceus for reassurance as the core identifies of red, white and blue were reinterpreted for shelf vibrancy.

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