Bayer Heart Advantage

The Heart of the Matter

To reflect the dual action of this cholesterol-lowering aspirin product along with its positioning as the gold standard for the Bayer line, TGG placed a gold heart shape against an engaging bright red background. Highlighting the formula’s 2-in-1 benefit with the name “duo-caps” was the (lowfat) icing on the cake.

For Bayer AM, to evoke the aspiration of waking up to a beautiful, pain-free day while suggesting the product benefit of natural alertness, TGG channeled Bayer’s hallmark color equity of yellow into the inviting image of a shimmering morning sun.

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