About TGG

More than a tagline, Intelligence Made VisualTM embodies everything TGG has stood for since opening our doors in 2005 in the branding capital of the world: NYC.


Who We Are

A global brand identity firm who uses strategic insights and proprietary analytic techniques to create unique and ownable core identifiers for over 150 iconic brands. Led by Terri Goldstein (Founder & Principal), we’re a team of strategic planners, graphic, UX and industrial designers, e-commerce strategists, copywriters, researchers and IP experts.

How We See

Strategic package design is a must both in-store and online—accomplished via a carefully engineered understanding of a brand’s core identifiers: colors, shapes, symbols and words. This forms our guiding principles Shelf Sight SequenceTM and E-Sight SequenceTM, inspired by the neuroscience behind the sequence of cognition, which reveals how consumers see brands on-shelf and and online.

What We Promise

A smart, brand-first approach to your package design, digital assets, e-commerce strategy and IP protection. Whether your brand is rich in heritage or still searching for its DNA, our strategic development, design and digital storytelling for leading OTC, pharma, food and beverage brands ensures an ownable brand identity across all platforms, with an ROI firmly attached.



TGG is a proud member of Consumer Healthcare Products Association (CHPA).

TGG is a proud member of the National Association of Chain Drug Stores.