In The News
Brand Larceny: The Trillion Dollar Heist is the collaborative project and upcoming book between Terri Goldstein and Joseph C. Gioconda, two longtime colleagues in the fight against brand malpractice...
The Goldstein Group Starts Here
The Goldstein Group's partners maintain productivity in three key areas: strategy, creative and operations, to ensure that your project proceeds seamlessly through each area of brand development. Our proven synergy provides empowerment and expertise to our entire brand team demonstrated by the results we cultivate on behalf of our clients.
Terri Goldstein & her TGG Team did an excellent job interpreting our MobileSpec brand to upgrade our brand presence on the shelf with a clear trade-up communication story, and a well-engineered packaging platform. Initial customer feedback has been outstanding, and sales are already ringing true at the register. It was an insightful and productive experience!
… Their ability to incorporate the latest marketing trends into the development of strategic platforms with deep emotional resonance has resulted in successful brand packaging endeavors for us…
The Goldstein Group was instrumental in creating the positioning, name, structure and graphics of our new TABLELUXE™ line of premium disposable tableware. This has created a new category of its own…
The Goldstein Group initiates the branding process by gaining all agreements on strategy and verbiage prior to design which is truly a science.
… Their verbal branding techniques and Shelf Sight Sequence™ service have revolutionized the way we view the connection between brands and their consumers.
The Goldstein Group understands how color effects the eye and the heart, how a brand can be meaningfully distinguished and that clients need a spectrum of choices to make decisions…
In addition to providing us with a vast network of services, The Goldstein Group has opened our eyes to the latest techniques in consumer-based research and sensory marketing.
TGG Brand Wayfinding
A cognitively-based, visually-oriented approach to enable your brand to be seen, felt, and understood to win on shelf and online.