USP Zdrowie

Corporate Identity

Reflecting the evolution of USP from a pharmaceutical company to a lifestyle organization, TGG transformed the trademark into a symbol that better conveys an optimism and embrace of life with arms reaching upwards towards the heavens. The two overlapping, curved shapes suggest yin and yang, a balance of medicine and supplements. While the range of blues signifies trust and confidence, the addition of purple speaks to the brand’s authority and excellence. We are honored to see our design take center stage on the corporation’s building façade in downtown Warsaw, Poland and serving as the signature on all of their brands and communication vehicles.

Similar Work