WNA, the largest supplier of premium disposable patented plastic in the catering and private label sector, wished for a consumer-facing brand of their own. TGG selected 40 SKU’s from their existing 3,000 SKU’s that matched up to our brand target profile and brand positioning. The TABLELUXE™ name and the descriptor “So luxurious you won’t want to throw it away” were developed and designed into a proprietary and modular structural system by TGG. All brand touchpoints and the unmet consumer need were researched and validated via innovative techniques, including a 24 female participant online panel over a six week period. Women across America can now serve it up with style in a tabletop display and have an immediate storage system for reuse. Now, that’s how you build a luxe brand!