St. Joseph

Heart Healthy, Shelf Savvy

As Americans have relied on St. Joseph’s Aspirin for over 100 years as a household staple, it was key to move the memorable equities forward while strengthening the brand name to become more readily found on shelf. TGG created a strong Americana emblem brandmark to highlight the new verbal branding, USA Manufactured with Pride, and the colors were freshened for a more modern palette. The brand has been carefully reimagined and imbued with classic, timeless cues to regain consumer reappraisal and rediscovery as the most trusted aspirin in America.

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