A Close Shave
When it came to restaging Panasonic’s Electric Shavers, wowing the target consumer wasn’t the only target we needed to hit. Having lost distribution at Target, we knew we had to capture the consumer as well as the buyer. Abandoning the expected pink to a black backdrop speaks to a more current female sensibility of fashion and beauty. In revamping the graphics, our revolutionary approach communicates premium, soft sophistication for these Woman’s offerings that enticed Target to adopt the line again.