After being in the market for over 100 years, Lypsyl tasked TGG to revitalize the brand and create a shelf strategy. In order to gain new consumers while maintaining their strong and loyal consumer base, TGG transformed the honeycomb and bee theme into a more natural and therapeutic look. The sunlit texture in the background coupled with a new bee illustration provides a balance of playfulness and effectiveness, fortifying the reputation of a therapeutic, highly approachable product. TGG’s new copy, “Swedish Moisturelock,” provides a reason-to-beleive and the new names “Bee Smooth” & “Bee Protected” adds a quirky and fun unique appeal to this fashion forward brand. We are thrilled with the outcome and are excited to provide consumers with an updated version of their favorite lip solution.