At TGG we understand that lice infestation is a seriously disruptive situation! To create market disruption and big shelf noise in a large sea of offerings, TGG chose the unexpected color recall of purple and orange—opposites on the color wheel that skillfully create unexpected shelf vibration. This allowed for the unique and ownable clinical claim; One & Done™ to be quickly seen, felt and understood! Now Lycelle, with its own unique core identifiers of color, shapes, and symbols, can readily cut through the on-shelf clutter in a unique and highly memorable manner.

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