At TGG we understand that lice infestation is a seriously disruptive situation! To create market disruption and big shelf noise in a large sea of offerings, TGG choose the unexpected color recall of purple and orange, which are opposites on the color wheel and skillfully create unexpected shelf vibration. This allowed for the unique and ownable clinical claim; One & Done™ to be quickly seen, felt and understood! Now Lycelle with its own unique core identifiers of color, shapes and symbols can readily cut through the on-shelf clutter in a unique and highly memorable manner.

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