Iceland Health

Icelandic Infusion

Iceland Health, a leading brand in the B2C supplement category, wished to restage their brand to further engage consumers and redefine the brand essence. By using the healthy “Icelandic Lifestyle” as inspiration, TGG created an aspirational watercolor brandmark that exudes a soothing visual tonality of wellness. Additionally, TGG created a new segmentation system to highlight the Omega benefit for each segment in the full line-up.

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