Heinz Silly Squirts

Nothing Silly About Good Design

Appealing to the creativity in all of us, TGG crafted a backdrop to Heinz’s new kid-friendly dispensers that show cases the three unique nozzels in fun, entertaining ways. Maintaining the Heinz keystone symbol and identity, TGG developed tomato cartoon characters, “Cherry Plum”, “Tom Mato” and “Vinny Vine”, for children to connect with, and used these characters to explain the product’s application use. Who said we shouldn’t play with our food!

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