Green Mountain Creamery sought to have a new brand-mark that could convey its New England roots, and could also accompany both their primary Greek and their future Skyr and Children’s offerings. To solve this, TGG evoked the feeling of a mountainside dairy farm in the brand-mark to reinforce Vermont and the natural brand attributes. TGG created a proprietary illustration: a Vermont farmhouse scene complete with an illustration appealing to the core consumer – a female farmer – on the side panel. A grid system displays the product benefits on the lid, while the entire scene calls to mind the earthy Vermont lifestyle. Now, Green Mountain Creamery’s brand culture is fully expressed.