Foster Grant

Corporate Identity

When sunglasses icon Foster Grant came to us for corporate identity design, we knew that a well-researched update – rather than a complete reinvention – was in order. After research confirmed the vintage tagline “Who’s That Behind Those Foster Grants?” to be a primary component of brand recall, TGG created a logo that incorporated the tagline to reinforce key verbal and visual equities while making one cohesive brand statement.

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