A Soothing Solution
Working with the high-powered team at Taro Pharmaceuticals on their FeverAll brand of acetaminophen suppositories, TGG built messaging platforms, icons, graphic architectures and customized research programs that were used to test a variety of new ideas and positions. In research we spoke to moms about their perceptions of the product, and realized how important the messaging was going to be for the brand to stand out in a crowded, confusing category. So we added a fifth panel and worked a series of new callouts into an updated design aesthetic that emphasized safety and convenience. The result helped moms find FeverAll faster and understand the product benefits more clearly.