TGG’s success in revitalizing the world’s leading natural mineral deodorant meant accessing our many skill sets and making sure they worked together synergistically. Smart structural thinking led to a distinctive blow molded bottle designed to keep from tipping over on shelf, while retaining the same footprint – as well as securing a larger PDP. A patented crystalized cap, also created by TGG, adds a touch of luxury. A color-coded floral motif aligns and identifies all the scents. An arrow symbol to indicate “24 hour” protection helps Crystal stack up against the competition on-shelf.

The result? Consumers are responding on both a functional and a visceral level. Brand recognition? Crystal Clear.