Carmex

An Integrated Approach to Success

TGG tapped into a variety of its capabilities including Visual Positioning, Messaging, Naming, Structural Design, Package Design, and IP Design Protection in order to create a smart identity for the newest product from Carmex.  Informed by consumer and shopper insights, and guided by our pioneering Shelf Sight Sequence™ approach, TGG designed a brand identity for the brand’s unique Triplex Formula that is a winner at retail.  The hierarchy of colors, shapes, symbols and words featured in this new identity allows shopper’s to quickly locate Triplex on shelf while connecting on an emotional level.

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