A Classic Design for a Classic Hold
To bring Aqua Net back to its hey-day status, we looked for the former brand equities lodged in the recesses and forefronts of consumer minds. From this historical reveal, the iconic logo, net graphic, and “all-weather” positioning were reclaimed. We designed a circular seal to highlight the positioning and an aspirational, female silhouette which serves as a strong billboard device. Aqua Net’s new, bold look now speaks to new younger consumers while retaining brand loyalists.
For more information, CLICK HERE to read our cover article in Brand Packaging Magazine.