Our Guiding Principle

Shelf Sight Sequence™ is our guiding principle and the practical application of the “sequence of cognition.” Despite one’s intuitive belief that the words on a package are most important to drive shopper purchase intent, studies in neuroscience reveal that in fact they are least important. The “sequence of cognition” tells us that visual images of colors, shapes, and symbols are remembered and recognized directly, while words must be decoded into meaning (and keep in mind, you only have 5 seconds or less for shoppers to choose your brand over others.)

Across each and every one of our capabilities we activate Shelf Sight Sequence™ to develop a visual vocabulary of colors, shapes, symbols and words that add up to one thing – shopper connection in 5 seconds or less.

To learn more about your brand’s sequence at retail Click Here!

If you want to learn more about how TGG applies its guiding principal to brand design, click HERE to download and read our latest white paper.