About TGG

Who We Are

The Goldstein Group (TGG) is a global brand identity firm whose strategic insights and proprietary analytic techniques have led to unique and ownable core identifiers for some of the world’s most successful brands. We are led by industry veterans Terri Goldstein (Founder & Principal) and Darcy Bolker (Creative Director), strategic partners for 20 years. TGG is comprised of a team of outstanding professionals: strategic planners, graphic, UX, and industrial designers, copywriters, name developers, researchers, and Intellectual Property experts.

What We Do

Terri Goldstein founded the company with a remarkable insight into how a consumer experiences a brand in today’s omnichannel marketplace. Terri recognized that there is a clear sequence of cognition: consumers recognize color first, shapes second, symbols third, and words last. TGG’s Shelf Sight Sequence™ started as our guiding principle and has become a proven and effective tool, allowing us to identify this hierarchy of visual information and integrate it into every step of the selection, design, and development process.

What We Promise

An ownable brand identity thanks to our ownable promise: Intelligence Made Visual™. Smarter ways to do everything: naming, logotype and brandmark creation, package graphics, structural design, and IP design protection. This works for iconic brands rich in heritage. For new brands searching for their DNA. For established brands looking to maximize awareness. Our strategic development and package design for leading OTC, pharma, hard goods, food, and beverage brands protects them from private label imposters and other forms of brand malpractice.


We are a multi-award-winning firm, recognized with over twenty GDUSA American Graphic Design Awards, a Davey Silver Medal Award, an HBA International Package Design Award, and two PAC Global Leadership Awards. Our work has also been featured in Advertising Age, on FOX News & in The Chicago Tribune, among others. But what we are most proud of is the ROI we’ve been able to give back and our long-term relationships with the many blue-chip companies that put their trust in us, including Sanofi-Aventis, Bayer, Merck, Heinz, Massimo Zanetti Beverage Group, Merck, Lornamead, Mission Pharmacal, USP Zdrowie and Panasonic, and more.

More than a tagline, Intelligence Made Visual™ embodies everything TGG has stood for since opening its doors in the glow of the Empire State Building back in 2005.



TGG is a proud member of Consumer Healthcare Products Association (CHPA).

TGG is a proud member of the National Association of Chain Drug Stores.