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TGG DESIGNSMARTTM

Our proprietary process, TGG DesignSmart™ , is a cognitively based, visually oriented approach to all aspects of brand design. It includes an intense examination of the visual assets (colors, shapes, symbols, and words) employed by our client’s brand, and informs a visual positioning and design execution that leverages and strengthens existing assets while mapping out new areas for competitive advantage, differentiation, and growth.

UNDERSTANDING & INSIGHT

UNDERSTANDING & INSIGHT

  • SWOT Analysis
  • Shopper Insight
  • Consumer Insight
  • Historical Insight
  • Verbal Branding
  • Client Insight
  • SWOT ANALYSIS
  • SHOPPER INSIGHT
  • CONSUMER INSIGHT
  • HISTORICAL INSIGHT
  • VERBAL BRANDING
  • CLIENT INSIGHT

Only by understanding the various components of your brand can we lend it market relevance in the present and future. This understanding leads to a series of key insights, which inform the strategic underpinning of any concept that we explore creatively.

STRATEGY

STRATEGY

  • Visual Positioning
  • Brand Voice Ideation
  • Territory Boards
  • Creative Brief
  • VISUAL POSITIONING
  • BRAND VOICE IDEATION
  • TERRITORY BOARDS
  • CREATIVE BRIEF

Once these strategic insights are defined, a visual vocabulary of accompanying images is developed and incorporated into the visual Creative Brief. All brand managers must sign off on the visual creative brief before the design phase begins.

DESIGN

DESIGN

  • Exploration
  • Refinements
  • Extension
  • Research
  • EXPLORATION
  • REFINEMENTS
  • EXTENSION
  • RESEARCH

Following the determination of insight and visual strategy, the design phase can finally begin. All design concepts are developed in line with the visual creative brief, and subjected to a variety of customized research methodologies.

LAUNCH

LAUNCH

  • IP Design Protection
  • Production
  • Style Guide
  • Trade Attendance
  • IP DESIGN PROTECTION
  • PRODUCTION
  • STYLE GUIDE
  • TRADE ATTENDANCE

To best serve and protect our clients, it is crucial for TGG to be well-versed in the arcana of trade dress protection laws. Upon signing with TGG and an IP attorney, brand managers are provided with a crucial degree of protection: Should they choose to protect the colors, shapes, symbols, or statements around their brand, the design process can legally be withheld from discovery for a period of time. TGG’s style guide is designed to uncover and protect every core identifier for you and your brand from copycat activity. Representatives of TGG are always available to attend trade launches and explain your brand’s market potential in detail.