Felicia is a brand evangelist and a consumer marketing veteran. Her 25+ year career represents a unique combination of client-side corporate and entrepreneurial experience, having been a TGG client for many years. She understands firsthand brand managers’ needs as well as go-to-market plans, brand acquisition, new product development and selling to and through multiple trade channels. Felicia has built a wide variety of CPG and retail brands including Welch’s, Sun-Maid, My M&M’s, Babies R Us, Ovaltine, Gold Bond, PAM, Gulden’s, Breck, Marezine, Woolite and Chef Boyardee. She holds an MBA with Honors from NYU Stern School of Business.
"I’m dedicated to ensuring our brand identities bring ROI each and every time."
VP Brand Strategy