"I’m dedicated to ensuring our brand identities bring ROI each and every time."


VP Brand Strategy

Felicia is a brand evangelist and a consumer marketing veteran.  Her 25+ year career represents a unique combination of client-side corporate and entrepreneurial experience, having been a TGG client for many years.  She understands firsthand brand managers’ needs as well as go-to-market plans, brand acquisition, new product development and selling to and through multiple trade channels.  Felicia has built a wide variety of CPG and retail brands including Welch’s, Sun-Maid, My M&M’s, Babies R Us, Ovaltine, Gold Bond, PAM, Gulden’s, Breck, Marezine, Woolite and Chef Boyardee. She holds an MBA with Honors from NYU Stern School of Business.