Susan B. Levy Consulting

Susan B. Levy Consulting, LLC is a boutique consulting firm that works with pharmaceutical and consumer healthcare companies. Founded in 2011, and built on 30+ years of industry experience, the firm has specific expertise in Rx to OTC switches and has:

• Led the strategy, planning and program implementation of first-in-class Rx to OTC switch candidates
• Assessed Rx to OTC switch potential for multiple Rx products
• Contributed to the long-term life cycle management strategy for NCEs
• Conducted market research with consumers to understand positioning, commercial potential, and appropriate retail placement for potential switches
• Attended Rx to OTC switch Advisory Committee Meetings
• Assisted Rx companies with Rx to OTC outlicensing strategies
• Accelerated timelines for existing Rx to OTC programs
• Helped a company with no switch experience successfully win a competitive process to in-license a switch candidate
• Contributed to the Rx to OTC switch evaluation process for an OTC company

The firm also conducts primary research on the topic of Rx to OTC switches and has a partnership with a syndicated data provider for the purpose of furthering insights on factors that contribute to commercial success in the OTC marketplace.