RLA Collective

RLA Collective, a Ruder Finn Company, is an integrated marketing agency that develops, executes and measures strategic digital advertising, social marketing, influencer programs, PR and content marketing for OTC/CPG brands at every budget level. Whether it’s a heritage brand looking for a refresh or a new product launch, our sole goal is to drive brand sales, both in store and online. We believe in taking a targeted approach to craft and amplifying a brand’s stories against its most ideal audience(s), in order to test and scale the successes. Our extensive brand storytelling and marketing capabilities include:

• Marketing plan development, execution and measurement
• Creative/content development; social content and digital ads
• AI-driven, cross-platform digital advertising
• Social media strategy and marketing; Influencer/content partnerships
• In-store and trade/retailer support
• Amazon support and advertising
• TV commercials, media buying, contextual digital, print media
• Public relations campaigns/events/press releases/pitching

Our 20+ year evolution from a public relations agency to a fully-integrated marketing firm means we understand that each brand has many stories to tell to a variety of audiences. Recently acquired by Ruder Finn, the agency now has a global presence in Europe and Asia, including offices in the UK, China and India.