How to Create Memorable Packaging


Design guru Terri Goldstein discusses the importance of a visual creative brief, understanding where your brand will fit into your consumer’s life, and the importance of shape in brand packaging design…
Packaging as Presentation, Terri Goldstein, The Goldstein Group

Packaging as Presentation


Innovative packaging enables brands to create a subcategory that meets consumers’ needs for convenience with their desires for luxury experiences…
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