Positioning is how marketers ensure that their product occupies a distinctive and relevant place in the mind of the target audience – and is consistently chosen over the competition. Unfortunately, most approaches to positioning are purely words. Visual Positioning embraces the fundamental understanding behind the sequence of cognition by defining and expressing the positioning strategy with images, colors, shapes, and symbols.
During the TGG DesignSmart™ process, we develop three critical deliverables that inspire the creative development: Verbal Branding Schematics, Brand Hierarchy Models, and Territory Portraits. Together with our Design Strategy document, these elements bring your positioning to life in a way that cannot be expressed in words.