Research

"Deep consumer understanding and insight is in our DNA."

While we draw upon our collective expertise and years of training and experience, we rely on customized market research to inform our thinking, inspire our work, and guide development.

Our custom research practice is lead by Joan Triestman, a 25-year veteran of the marketing research industry. Joan leads a select group of global researchers who are experts in understanding the needs of consumers, shoppers, patients and medical professionals. While we utilize proprietary research techniques consistent with our TGG DesignSmart™ process, we also offer customized studies to address the unique challenges faced by each client. Our range of expertise includes focus groups, one-on-one interviews, ethnographic studies, and neuroscience measures.