Based on our learning during the pre-design phase, TGG designers can refine and strengthen existing brandmarks – or create entirely new ones. We engage in careful typographical exploration, considering various attributes and relationships between each letterform. We can also redraw, modify and manipulate existing logotypes to express nuances of positioning, personality and emotion. Our designers work closely with our in-house copywriters to ensure that any name and tagline we develop can be expressed visually.
"The structural relationship between brandmark, logotype and tagline is the visual platform for all brand communications."