Brand Mythos

"At its heart, a brand's mythos is a story. But in reality, it’s so much more than just that."

Building the reason-to-believe behind your brand is a finely tuned process that TGG has spent years perfecting. A mythos can enhance a brand’s origin to build the unique selling proposition, brand tone, personality as context for investors, trade and ultimately consumers. With a team of storytellers led by Carl Andress, TGG can intricately weave a brand mythos into all touch points so that every phase of development is anchored in the brand’s reason-to-believe. A carefully constructed brand mythos creates romance, intrigue, consistency, and gives your consumer a real reason to choose you over any other offering. While forever giving them something to talk about, beyond your brand name.