The Goldstein Group understands how color effects the eye and the heart, how a brand can be meaningfully distinguished and that clients need a spectrum of choices to make decisions, so while there is always a recommendation, it is in the context of a continuum of ideas. In addition, they are passionate beyond belief. Terri went with us to our customer pitch, and we came away winners because of her knowledge, energy, and conviction. TGG is definitely a group to work with. I look forward to my next chance at collaboration. – Dan Silver, President, Panasonic Home and Health Company
TGG’s ability to develop creative that speaks to the strategic rationale is extraordinary! They have proven themselves to us multiple times and are always on-budget, on-time and on-point. Not to mention an outstanding “can-do” attitude – every day! – Martin Kovach, Global Creative Lead, Merck
I’ve worked with Terri for over a decade, and consider her to be a crucial part of our success. In addition to providing us with a vast network of services, The Goldstein Group has opened our eyes to the latest techniques in consumer-based research and sensory marketing. Our investment in The Goldstein Group has paid off handsomely by bringing quantifiable value to our brands. – Zan Guerry, CEO, Chattem, Inc.
The Goldstein Group’s out-of-the-box thinking and creativity have been a tremendous asset to our business of buying and restaging heritage brands. Their verbal branding techniques and Shelf Sight Sequence™ service have revolutionized the way we view the connection between brands and their consumers. I wouldn’t want any firm other than The Goldstein Group to impact our brand strategy and packaging formula. We plan on remaining a client for years to come! – Jeffrey Himmel, Chairman + CEO, The Himmel Group
The Goldstein Group has provided us with retail landscape insights and a tremendous competitive edge. Their ability to incorporate the latest marketing trends into the development of strategic platforms with deep emotional resonance has resulted in successful brand packaging endeavors for us. I have been a client of Terri’s for more than a decade, and continue to prosper from her sophisticated, scientific approach. – Peter C. Mann, CEO, Blacksmith Brands, Inc.
Terri and her talented team at The Goldstein Group have done wonders to impact our brand’s recall and image. In addition to being a pleasure to work with, their insights, service, strategy, and creative are all superb. Many of my marketing managers have adopted cross-functional ideation and other processes unique to The Goldstein Group in their approach to brand strategy and identity. – Rick Kornhauser, Chief Executive Officer and President, CCA Industries, Inc.
I selected TGG because of their unique application of the sequence of cognition in their work. This discipline, in tandem with their in-depth brand strategy, unique branding techniques and on-target creative, have revo- lutionized the way we view the connection between brands and consumers – Katarzyna Kusmierz, CEO USP Zdrowie
The Goldstein Group initiates the branding process by gaining all agreements on strategy and verbiage prior to design which is truly a science. If you need a group that knows how to promote new thinking and remove subjectivity from the branding process, then hire The Goldstein Group! – Trish Young, Graphics Management, Functional Lead, Bayer Health Care