A cognitively-based, visually-oriented approach to way-finding your brand through each step of the brand design process.
The Goldstein Group is a NYC brand identity & design firm who leverages the Sequence of Cognition to provide measurable ROI both on-shelf and online. Guided by our founding principles, the Shelf Sight Sequence™ and the E Sight Sequence™, we achieve bottom line results for our clients.
The Goldstein Group Starts Here
The Goldstein Group's partners maintain productivity in three key areas: strategy, creative and operations, to ensure that your project proceeds seamlessly through each area of brand development. Our proven synergy provides empowerment and expertise to our entire brand team demonstrated by the results we cultivate on behalf of our clients.
Terri Goldstein & her TGG Team did an excellent job interpreting our MobileSpec brand to upgrade our brand presence on the shelf with a clear trade-up communication story, and a well-engineered packaging platform. Initial customer feedback has been outstanding, and sales are already ringing true at the register. It was an insightful and productive experience!
… Their ability to incorporate the latest marketing trends into the development of strategic platforms with deep emotional resonance has resulted in successful brand packaging endeavors for us…
The Goldstein Group was instrumental in creating the positioning, name, structure and graphics of our new TABLELUXE™ line of premium disposable tableware. This has created a new category of its own…
The Goldstein Group initiates the branding process by gaining all agreements on strategy and verbiage prior to design which is truly a science.
… Their verbal branding techniques and Shelf Sight Sequence™ service have revolutionized the way we view the connection between brands and their consumers.
The Goldstein Group understands how color effects the eye and the heart, how a brand can be meaningfully distinguished and that clients need a spectrum of choices to make decisions…
In addition to providing us with a vast network of services, The Goldstein Group has opened our eyes to the latest techniques in consumer-based research and sensory marketing.
In The News
Watch as Terri, 1 of 6 global jury members, explains what "better with less" means to her as a renowned industry thought leader...
Baby balm gets a new look as Mission Pharmacal expands their line...
See Terri speak at the Packaging That Sells Conference in Chicago on October 25th as she reveals the motivations behind "what women want...to see, feel, and understand about brand packaging..."