TGG DesignSmart™

A cognitively-based, visually-oriented approach to way-finding your brand through each step of the brand design process.

The Goldstein Group is a NYC brand identity & design firm who leverages the Sequence of Cognition to provide measurable ROI both on-shelf and online. Guided by our founding principles, the Shelf Sight Sequence™ and the E Sight Sequence™, we achieve bottom line results for our clients.

Featured Services


The Goldstein Group Starts Here

The Goldstein Group's partners maintain productivity in three key areas: strategy, creative and operations, to ensure that your project proceeds seamlessly through each area of brand development. Our proven synergy provides empowerment and expertise to our entire brand team demonstrated by the results we cultivate on behalf of our clients.

In The News

04/23/2018

CRYSTAL™ Unveils New Packaging And Branding

The rebranding of the #1 selling mineral salt deodorant has won a prestigious GDUSA award...

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11/15/2017

WATCH: Better with Less Design Challenge

Watch as Terri, 1 of 6 global jury members, explains what "better with less" means to her as a renowned industry thought leader...

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11/14/2017

Brand (Re)New: Dr. Smith's Rash Sprays

Baby balm gets a new look as Mission Pharmacal expands their line...

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09/25/2017

"TERRI TALKS" – Packaging That Sells Conference 2017

See Terri speak at the Packaging That Sells Conference in Chicago on October 25th as she reveals the motivations behind "what women want...to see, feel, and understand about brand packaging..."

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