Intelligence Made Visual®
The Goldstein Group is a brand identity and design firm that incorporates strategic and analytical technique to achieve bottom line results. Led by industry veteran Terri Goldstein, TGG is comprised of a high-caliber group of strategic planners, graphic and industrial designers, copywriters, researchers, and Intellectual Property experts. TGG team members are guided by the firm's groundbreaking principle, Shelf Sight Sequence™ to deliver on its promise of Intelligence Made Visual®.
The Goldstein Group Starts Here
The Goldstein Group's partners maintain productivity in three key areas: strategy, creative and operations, to ensure that your project proceeds seamlessly through each area of brand development. Our proven synergy provides empowerment and expertise to our entire brand team demonstrated by the results we cultivate on behalf of our clients.
Terri Goldstein & her TGG Team did an excellent job interpreting our MobileSpec brand to upgrade our brand presence on the shelf with a clear trade-up communication story, and a well-engineered packaging platform. Initial customer feedback has been outstanding, and sales are already ringing true at the register. It was an insightful and productive experience!
… Their ability to incorporate the latest marketing trends into the development of strategic platforms with deep emotional resonance has resulted in successful brand packaging endeavors for us…
The Goldstein Group was instrumental in creating the positioning, name, structure and graphics of our new TABLELUXE™ line of premium disposable tableware. This has created a new category of its own…
The Goldstein Group initiates the branding process by gaining all agreements on strategy and verbiage prior to design which is truly a science.
… Their verbal branding techniques and Shelf Sight Sequence™ service have revolutionized the way we view the connection between brands and their consumers.
The Goldstein Group understands how color effects the eye and the heart, how a brand can be meaningfully distinguished and that clients need a spectrum of choices to make decisions…
In addition to providing us with a vast network of services, The Goldstein Group has opened our eyes to the latest techniques in consumer-based research and sensory marketing.
In The News
Baby balm gets a new look as Mission Pharmacal expands their line...
See Terri speak at the Packaging That Sells Conference in Chicago on October 25th as she reveals the motivations behind "what women want...to see, feel, and understand about brand packaging..."
Design guru Terri Goldstein discusses the importance of a visual creative brief, understanding where your brand will fit into your consumer's life, and the importance of shape in brand packaging design...