Intelligence Made Visual®

The Goldstein Group is a brand identity and design firm that incorporates strategic and analytical technique to achieve bottom line results. Led by industry veteran Terri Goldstein, TGG is comprised of a high-caliber group of strategic planners, graphic and industrial designers, copywriters, researchers, and Intellectual Property experts. TGG team members are guided by the firm's groundbreaking principle, Shelf Sight Sequence™ to deliver on its promise of Intelligence Made Visual®.

Featured Capabilities

Featured Brands

TGG DesignSmart™

A cognitively based, visually oriented approach to all aspects of brand design. This process employed by our clients informs a visual positioning and design that leverages and strengthens for growth.

The Goldstein Group Starts Here

The Goldstein Group's partners maintain productivity in three key areas: strategy, creative and operations, to ensure that your project proceeds seamlessly through each area of brand development. Our proven synergy provides empowerment and expertise to our entire brand team demonstrated by the results we cultivate on behalf of our clients.

In The News


Packaging as Presentation

Innovative packaging enables brand to create a subcategory that meets consumers' needs for convenience with their desires for luxury experiences...

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From Shelf to Cart: Beauty Packages Have Five Seconds to Make the Sale

Women make purchase decisions in five seconds at the shelf. In that limited time, beauty marketers need all the ammunition they can get to make their product stand out…

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Designing Women's Cosmetic & Personal Care Packaging

Cosmetics Design checked in with Terri Goldstein, CEO of brand strategy and design firm The Goldstein Group, to get this expert’s take on how to create a package that reliably sells product...

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“TERRI TALKS” — EastPack 2016

Join Terri on June 15, 2016 at the Jacob K. Javits Convention Center New York as she discusses What Women Want to See, Feel and Understand About Your Package.

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