Intelligence Made Visual®
The Goldstein Group is a brand identity and design firm that incorporates strategic and analytical technique to achieve bottom line results. Led by industry veteran Terri Goldstein, TGG is comprised of a high-caliber group of strategic planners, graphic and industrial designers, copywriters, researchers, and Intellectual Property experts. TGG team members are guided by the firm's groundbreaking principle, Shelf Sight Sequence™ to deliver on its promise of Intelligence Made Visual®.
The Goldstein Group Starts Here
The Goldstein Group's partners maintain productivity in three key areas: strategy, creative and operations, to ensure that your project proceeds seamlessly through each area of brand development. Our proven synergy provides empowerment and expertise to our entire brand team demonstrated by the results we cultivate on behalf of our clients.
… Their ability to incorporate the latest marketing trends into the development of strategic platforms with deep emotional resonance has resulted in successful brand packaging endeavors for us…
The Goldstein Group was instrumental in creating the positioning, name, structure and graphics of our new TABLELUXE™ line of premium disposable tableware. This has created a new category of its own…
The Goldstein Group initiates the branding process by gaining all agreements on strategy and verbiage prior to design which is truly a science.
… Their verbal branding techniques and Shelf Sight Sequence™ service have revolutionized the way we view the connection between brands and their consumers.
The Goldstein Group understands how color effects the eye and the heart, how a brand can be meaningfully distinguished and that clients need a spectrum of choices to make decisions…
In The News
Women make purchase decisions in five seconds at the shelf. In that limited time, beauty marketers need all the ammunition they can get to make their product stand out…
Cosmetics Design checked in with Terri Goldstein, CEO of brand strategy and design firm The Goldstein Group, to get this expert’s take on how to create a package that reliably sells product and why black compacts are on the way out.
Join Terri on June 15, 2016 at the Jacob K. Javits Convention Center New York as she discusses What Women Want to See, Feel and Understand About Your Package.
Read Terri’s latest article about RFP’s and how to get the best proposal ever!